Mission:
Empowering designers to monetize their creativity while offering clubs access to unique, customizable jersey designs that align with CFJ brand guidelines.
Concept:
An NFT marketplace where designers submit jersey designs under CFJ's branding framework (e.g., CFJ logo placement + optional club-specific branding). These designs are minted as NFTs, and clubs can purchase them to use as official kits. Designers benefit from direct sales or profit-sharing agreements, fostering a collaborative ecosystem of creativity and commerce.
How It Works
- Design Submission:
- Designers create jersey designs adhering to CFJ's brand guidelines (e.g., CFJ logo on the chest, designer logo on the sleeve).
- Designs are uploaded to the CFJ NFT Marketplace and minted as NFTs.
- Each NFT contains metadata specifying ownership, terms of use, and the designer's preferred revenue model (direct sale or profit-sharing).
- Marketplace Dynamics:
- Clubs browse the marketplace to find designs that align with their identity.
- Clubs can customize purchased designs by adding their logos and sponsor details.
- Fans can vote on their favorite designs to help clubs make decisions, creating an interactive experience.
- Purchase Options:
- Direct Sale: Clubs buy the NFT outright, transferring ownership to the club and providing the designer with immediate payment.
- Profit-Sharing Model: The designer retains partial ownership and earns a share of profits from each jersey sold using their design.
- Post-Purchase Integration:
- Once a design is purchased, it becomes the club's exclusive property for kit production.
- The design is integrated into the CFJ merchandise marketplace, allowing fans to purchase jerseys and other merchandise featuring the design.
Benefits for Designers
- Monetization Opportunities: Designers earn from their creativity through direct sales or ongoing profit-sharing.
- Global Exposure: The marketplace connects designers with football clubs worldwide, expanding their reach.
- Collaboration Opportunities: Designers can build partnerships with clubs, enhancing their portfolios and reputations.
Benefits for Clubs
- Unique Kits: Access to diverse, high-quality designs that resonate with their identity and fanbase.
- Customization: Flexibility to add club-specific branding, making each kit truly unique.
- Engagement: Fans can participate in selecting designs, fostering deeper connections with their clubs.